Issuing data through the command line, however, is a prospect most of us would cringe at but thats where S3Hub steps in and makes it painless.

If you have ever used an FTP client S3Hub will seem very familiar. After signing up for S3 you are issued credentials which you plug into S3Hub, then connect and away you go setting up your buckets, folders and transferring files from a sleek GUI. It’s free and really cool.

In this new age, with many of us still putting off redoing our old website with its multiple dead links, IE incompatibilities & latest blog postings dated 2007, the thought of extending our business to mobile and even facebook platforms is incomprehensible. The full range, what we term the 360° (website, mobile application and facebook presence) is certainly not for everyone, but for some this trifecta can be the impetus for revolution to your marketing arsenal, and we believe it doesn’t have to complicated.

Website

If your current site is static we encourage you to consider a solution that allows you to update it yourself without the headaches. I’ve found that joomla, drupal and other platforms out there just don’t have the intuition and ease of Wordpress. We exclusively develop publishing/content driven sites on this platform because its the best out there.

In some cases Wordpress doesn’t meet the specificity of your needs. For such custom oriented situations, we call upon the power or Ruby on Rails to build a custom whatever-you-can-imagine.

Mobile

Aside from iPhone applications, which certainly offer a fantastic platform for marketing products and services or pushing an application that is a product in and of itself, other smart phones are also a fantastic platform to extend to. Android and Blackberry have excellent native application support and a smart-phone optimized website (or web application) can be accessed by any phone equipped with a proper browser.

Facebook

Primarily a presence on facebook itself cannot be underestimated. It has significantly more active users then any single phone platform and the application potential is virtually limitless. Games, utilities entertainment/social oriented apps – if you can imagine it, it can probably be an app on facebook.

Marketing for your own existing service or product is also highly effective. In some cases an app with an angle can help, but there is also the use of fan pages with pay per click campaigns extended from them. A giveaway, perhaps, can be promoted through facebook giving you thousands of impressions at a relatively low cost in advertising budget.

Extending facebook to your own website can even further increase your functionality and the API is free to use. Your entire login system, for example, can be powered through facebook allowing users with facebook accounts to create accounts on your site with a couple mouse clicks! Users love not having to fill out a bunch of data you can get from their facebook already.

Conclusion

In closing, there are millions of possibilities and we don’t think you need to be scared about it. The web and media has become really intuitive and now is a great time to get a head start. Also, its not too late to fix up that old site of yours and get to blogging. ;-)

Utilizing an already robust Database of Bars across America (23,000 and counting), the development team at LuckyBars offers mapped results to your favorite bars and certainly a few new ones you didn’t know about. Can’t find your bar, add one to the growing database.

Sure to please the community-base, LuckyBars on Facebook touts a powerful, dynamic, and ordered Bar Search Function allowing for comprehensive, crowd-sourced search results (See below):

• Bar
• Bar Type
• Location
• Mood (tag clouds, EX: )
• Crowd Type
• Cost

Ok, so it’s a Facebook Application right? Indeed, which means that we have a social network to utilize. We wanted to allow the user a full range of opportunities to interact with friends through features such as wall-post bar suggestions, “my top five” bars + “my top five” drinks, and Drinking Event posts that seamlessly integrate with your other “sober” Facebook events. And remember to take lots of photos, tag them and upload them to the bar’s profile page! Several other features we are thrilled to offer is a LuckyBars “Bar of the Week” as well as a “Drink of the day.”

NO, we aren’t building in any Spam-style games or offers, however you are able to post your favoirte bars on your facebook wall or in a message to one of your friends.

BAR SEARCH: Nufish concepted a “Facebook Friendly” bar search form utilizing the pre-existing LuckyBars Bar Database (over 23,000 US bars). We brought in one added feature to the search that now includes “tags” giving the user an ability to look for a bar from crowd-sourced, human aggregated data.

FACEBOOK CONNECT: This feature allows LuckyBars users to seamlessly “connect” their Facebook account and information with the LuckyBars site. Users can also onnect and find their friends who also use the LuckyBars website. These users then share information and actions on Luckybars.com with their friends on Facebook, thus creating more traffic and promotion surrounding LuckyBars.

EVENTS INTEGRATION: Nufish has developed it’s own brand of LuckyBars “Drinking/Bar Events” that is combined and integrated with the pre-existing facebook events feature. This of course will tie into the LuckyBars facebook friend network.

TOP FIVE BARS!

Remember you can always whet your whistle over at the Web version (LuckyBars | beta) to gain a better understanding of how it all works. And of course we are pushing Lucky Bars to the Mobile realms too! Stay tuned for more updates on LuckyBars for iPhone, Android and Blackberry.

Cheers!

With the need to supplement many of our iPhone apps with a server side admin or source of content, we felt the cleanest most efficient approach would be in fact what is fast becoming the premiere platform for development out there.

Ben Mill’s, Ruby on Rails guru with over a decades experience in the industry, joined the nufish team last November to bring just that capability in full to our staff.

It’s not just iPhone app supplement admins that we will be sending on the rails, stay tuned for custom released apps for both client and nufish branded.

Since the Kogi experience is mobile, the first major concern brought to us was their truck schedule. They needed an intuitive way for their users to find where their trucks will be that is also easy for them to update from the back. For the user perspective, we went with a large tabbed menu right on the homepage (see above). Easy to find, easy to navigate and pleasing to the eye. We integrated the data with wordpress custom fields allowing it to be updated regularly without any html, xml or hullabaloo whatsoever.

The second vital feature was the menu itself. Fortunately the photography made it easy. We displayed their menu items as post objects and enabled sharing so anyone could comment, or post the item to their facebook wall. Kogi and wordpress turned out to be a brilliant match indeed.

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